![]() ![]() Total breweries surpassing 4,000 required a lot of new businesses. One thing to keep in mind, though is: 4) Brewery Openings Versus Closures How many breweries can operate in America without overstraining the craft category? This is a key questions to consider when anticipating that dreaded craft beer bubble. In 2015, it reached 4,225 - and grew even more in 2016. As recently as 2011, that number was as low as 1,986. The total number of operating breweries in America surpassed 4,000 for the first time in 2015. Followed by 13.8% in 2017, and then 14%, 13.5% and 12.7% each year through 2020, respectively.Ī saturation point for the craft beer market could be approaching. ![]() 2) Craft Beer Category GrowthĪlthough craft beer is growing at a time when more mainstream beer categories are trending backwards, that growth is expected to slow for years to come.įrom 2008 to 2014, craft beer rose rapidly in sales. Projections for Big Beer in 2016 are more of the same: gradual decline. Light beer fell from a 47.3% marketshare in 2014 to a 45.5% share in 2015. In 2015, craft beer attained a 9.8% marketshare, up from 8.5% in 2014.Ĭraft beer is clearly a category gaining steam, compared with other, lagging beer categories. ![]() Craft beer is projected in 2016 to top a 10% marketshare of the overall U.S. (All data below is based on findings of the forthcoming 2016 Beer Handbook, from the The Beverage Information & Insights Group, a data partner of Beverage Dynamics.) 1) Craft Beer’s Marketshare Of The Overall Beer Category So as the category enters a critical 2017 - and the specter of a craft beer bubble looms forever large - here are six key statistics to watch. ![]()
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